Motion Graphics: On Budget
For years animation and motion graphics have been viewed with a suspicious, un-trusting eye by those in charge of the numbers. The huge costs involved, especially for 3D designs, can put many companies and broadcasters off delving too deep into the world of graphics. Yet, here at Up Next Studios it couldn’t be further from it.
Our in-house render set up means that time, and money, that would usually be spent watching a bar slowly load across the screen is cut dramatically. The swiftness we work at, after our experiences of working on Live TV, means the time spent to produce high quality animations is also cut. So where’s the catch?
Although we can produce industry leading graphics under budget, we also get a bit excited about the prospect of having such creativity. The catch, I’m afraid, is that we love to push boundaries and have a little creative freedom; especially when creating castles in Cinema 4D, or an army of Roman soldiers. Of course, we keep it historically accurate (our Historians wouldn’t have it any other way, believe us!), but we love to use our graphics production team to their full potential. Having the latest software, combined with custom hardware, allows us to do this of course. But also the years of experience in both broadcast, marketing, 3D rendering and graphic design lends itself to us producing such brilliant graphical solutions.
Examples can be seen throughout our body of work. Working against time, tight schedules, impending deadlines, means we have produced title sequences and on-screen graphics in a fraction of the time it would take at a larger studio.
Our work-flow, grown from our close working relationship across all aspects of the studio, means graphics and motion can be implemented easily. Be it an idea from the director, a necessity from the producer or a spark of imagination from the creative, motion graphics is no longer the budget crippling aspect of production it once was. So why not take advantage of our skill set and create something with us?