Drop It Like It's Hot
Drop it Like It’s Hot
When you work in media, sometimes you’re asked to do almost impossible tasks – I was once asked to book an interviewee who had died many years ago. Sadly, he wasn’t available. Fortunately making food look sexy isn’t one of those tasks.
Food cinematography is a genre of filming on its own and one we love.
There is lots to it; this blog post will give you some top tips on filming food. The biggest issue to deal with first is – THE DROP
When you see food falling through the sky onto a plate it’s known as a ‘Drop’.
But how do you do the perfect drop? It’s a skill only certain people have mastered; their official title is a DROPPER.
There are so many things to think about – distance, angles, your final destination. Do you want the food to make a splash on impact or roll in a beautiful seductive manner, as if that banana is saying, “Yes, put me in your mouth”?
Getting the perfect drop takes time and years of practice.
Some essential gear is needed: a water sprayer ( to give the food a sexier glow), a bum bag, a wrist support, and sunglasses – just to look cool.
Lastly, when dropping your fruit – make sure you know when and where your hands get into shot. You don’t want to ruin a beautiful drop by having your meaty paws in the way.
Here is a website full of useful info: