Having fun with our Brand
Anyone who has had the fortunate chance of coming across the Forbes Brothers will know they’re unique; in terms of stories, of self made luck and of a quiet mayhem. Within this flurry of Forbes-ness there is one stand out mentality they, and by extension, Up Next Studios, holds: focus. Pivotal in their live TV careers and understated in their day to day lives, when creating their brand I wanted to capture this focus that makes them who they are.
When designing a brand it’s useful to know who you’re designing for, both in terms of client and audience. Luckily for me I had a few years of close contact with Up Next. It turns out freezing your hands off filming motocross on a weekend is a research trip for branding, who knew. I knew their logo particularly (and let’s not pretend that brand = logo, we all know better) had to be quick to register, clean to print and sharp on edges. It’s what they are, and it’s what I wanted to capture.
I knew just the person to try it with, It’s no secret to anyone who has had the fortune (or mis-fortune, depends how much you like the smell of Jaffa Cakes) that I love, and I mean love, a certain shade of blue. There’s more to it than that, but the reason we have this blue as the Up Next colour, and I’m showing you my cards here, is because I love everything about it. Have you seen our latest spray paintings? That blue- incredibly optimistic, vibrantly clean, super futuristic.
So the good points. Well firstly, it works! We’ve changed and morphed the logo and type throughout around a year, as we grew and morphed ourselves. Which has allowed us to, in a way, soft launch the brand as we figured out what we wanted to achieve. And now we know what we want to get out of this venture (world domination, on a creative media level) we know what we want to get out of our brand. The answer, which should give every designer a tingly feeling when I say this, is that we want to get fun out of our brand.
This is where we’re heading with it, and as a studio as a whole. We want people to have fun when they visit us, have fun when they work with us, and out of this we can produce amazing, high quality work. It’s great to have it influence the whole studio space, to span our social networks and to keep our creativity under an umbrella of uniqueness.